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Regional Sales Manager

  • Permanent
  • North West
  • Up to £60,000 DOE USD / Year
  • Salary: Up to £60,000 DOE

We are seeking a high-performing Regional Sales Manager to lead and accelerate commercial success across the North of the UK. This is a hands-on, field-led leadership role for a driven sales professional who thrives on coaching high-performing teams, building influential NHS relationships and delivering results against ambitious growth targets. As our Regional Sales Manager, you will take full ownership of regional performance, leading a team of Sales Representatives while remaining highly visible and active in the field. You will shape regional strategy, drive market access, and develop strong partnerships across ICBs, Trusts and Medicines Management teams.


Responsibilities:

  • Take full accountability for regional revenue, growth and target delivery
  • Set, track and optimise KPIs for the region and individual Sales Representatives
  • Lead from the front with joint visits, key account meetings and in-field coaching
  • Implement innovative sales strategies to increase market penetration and product adoption
  • Train, coach and develop talent through a structured Sales Training Academy
  • Build and maintain strong relationships with ICBs, ICSs, Trusts and formulary stakeholders
  • Identify underperformance and execute targeted action plans
  • Deliver clear, data-driven performance reports, forecasts and insights to senior leadership
  • Align regional execution with national commercial objectives
  • Contribute new ideas to improve sales productivity, customer engagement and competitive positioning

Skills Required

  • 10+ years’ sales experience, ideally within medical devices or healthcare
  • Proven success driving regional sales growth and exceeding targets
  • Strong experience setting KPIs and managing performance using data and insights
  • Deep understanding of the NHS framework
  • An established NHS
  • Confident negotiator with experience presenting to senior stakeholders
  • Inspirational leader and coach who develops high-performing teams
  • Proactive, innovative, and comfortable working autonomously in a hybrid role
  • Full UK driving licence and willingness to travel regularly

If you are passionate about sales excellence, people development and making a real impact within healthcare, this is your opportunity to step into a pivotal leadership role within a growing, innovative organisation.

Ref: 08446

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Adele

Director

Adele has worked in the recruitment industry for pretty much her entire life! She started out with a major plc where she rapidly moved through the ranks to become the youngest area manager on record. Following this she ran a 60 branch independent network before taking the plunge in 1994 and starting her own business. By her own admission this was probably one of the scariest things that she has ever done (and she has had 5 kids and had jumped out of an aeroplane at 12,000 feet!).

“After years of managing other people, getting back to the sharp end dealing with employers and candidates at first was terrifying – would I be able to do what I had spent years training others to do? I needn’t have worried, my view that recruitment is not rocket science was reinforced and it was evident that so many people were getting it wrong. By simple caring more and trying harder to get people what they want, my business was a runaway success”

Email Adele